About SOJU.ME

A magazine about what Korea drinks.

The idea

SOJU.ME is an independent K-Drink magazine from Seoul. We start with soju and traditional Korean alcohol — 소주, 막걸리, 약주 — and follow them to the tables, alleys, people and ideas around them.

We write for the curious drinker: someone who has had the green bottle and wants to know what else is out there, or who has never tried it and wants to start in the right place.

What we cover

  1. DrinkSoju, makgeolli, yakju and the bottles worth knowing.
  2. EatAnju and the food that belongs next to a glass.
  3. PlaceBars, pojangmacha and neighbourhoods to drink in.
  4. PeopleBrewers, bartenders and the people behind the bottle.
  5. CultureRituals, etiquette and the stories around Korean drinking.
  6. IndustryBusiness, policy and where K-Drink is heading.

Follow

New stories, bottles and places on Instagram (opens in a new tab).